Sean Hyson is one of the most well-known names in the fitness publishing industry. He has some words of wisdom and a kick ass e-book to teach you how to reach that very same status. The below if a guest post from Sean Hyson that offers very useful advice for fitness professionals looking to get published while giving you some background on his latest product that we approve of. Sean Hyson, Lou Schuler, and John Romaniello teamed up to put together this e-book that, if followed, can really help you make some noise in the publishing industry.
If you’ve leafed through a magazine in the past 10 years that had a half-naked man on the cover, there’s a good chance you’ve come across something I wrote or edited. (I hope it didn’t suck.) My name is Sean Hyson, and I am the training director for Men’s Fitness and Muscle&Fitness magazines.
I have worked with all kinds of trainers and nutritionists for the past decade, many of whom have become leaders in our industry. I remember asking Jason Ferruggia for a bench press tip one time—in what ultimately became his first appearance in Men’s Fitness or any magazine—and I was so impressed with his advice that I helped him get his own column shortly thereafter.
I was the first to write about Jim Wendler’s 5/3/1 in a mainstream publication, and I championed John Kiefer’s Carb Back-loading before it spawned countless imitators. I’m not writing to bore you with my resume, but to demonstrate what the world of magazine publishing can mean to your career as a fitness professional. I’m certainly not the only open-minded editor out there with an eye for talent—fitness magazines today crave fresh ideas and charismatic writers.
I want to help you hook up with them. First, let’s look at what NOT to do.