If your company is in constant dearth of talent in its team, it could be because you don’t know how to attract or retain them. Real talent is easy to spot, but how do you make them turn toward your organization? Once you get their attention, will you be able to afford them? Here are tips to make you more attractive to these talented individuals.

Talent Must Be Paid Correspondingly

Financial incentive is the most obvious and most immediate way to attract talented individuals. The salary package can be made more enticing without impacting heavily on company finances by introducing non-monetary perks and incentives.

Allow For the Autonomy To Use Talent

The company’s financial capability isn’t limitless, but the opportunity and resources it can provide its talented people can have more expansive reach. A person joining an organization will look for reasonable pay, opportunities that allow for exploitation of their full potential, and other intrinsic motivation that bring meaning to the job. The problem with most organizations is that they search for individuals with great talent. Finding them, companies compel these individuals to fit the company’s “box,” stifling creativity and imagination along the way. This is far too constricting for a truly gifted person, and one that defeats the purpose of hiring them in the first place. You don’t hire talented people, tell them to operate the usual way, maintain status quo, and expect outstanding results. They must have creative freedom, or it’ll be useless hiring them.

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Be Different

If you’re pirating them from another company, don’t expect to attract them by dangling a similar job. Level up. They’ll find it more challenging if the position offers different or higher responsibilities. The attraction for career growth and personal development will be difficult to refuse. A brilliant programmer will not be as tempted to join another company as a programmer with almost the same responsibilities. However, a position that allows that programmer to oversee the whole system and have supervision over several programmers will be alluring. Whether it’s about finding the right person to inspire a sports team, manage a retail store, or head the sales department, the attraction to a higher position is undeniable.

Know the Person’s Inner Aspirations

Your capable chief accountant is being wooed by another company with monetary incentives that seem difficult to ignore. Having done due diligence as the company’s human resource manager, you know that your chief accountant aspires to work in the marketing department. That knowledge will help management in making wise decisions on personnel movement. This only means that an organization must know the talent that it already has, nurture potentials, dig deep enough to reveal the aspirations of every person, and respond accordingly.

If your organization is one where one’s talents can be recognized, allowed to be different and nurtured to its full potential, talented people will always be lured towards it. If there’s meaning and room to grow within the organization, they will have no reason to find their fulfilment somewhere else.

By Daniel

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