1. Getting The Wrong Guy
Once you’ve found a magazine you want your work to appear in, the next step is to find the appropriate editor to whom you’ll send your pitch. It isn’t always clear from the magazine’s masthead which of those people is the right one, but reaching out to the wrong one can delay or even bury your pitch. TIP: If you’re pitching a fitness or nutrition story, the associate editor is usually going to be the correct contact over someone like the deputy editor (and you definitely don’t go straight to the editor in chief). Associate editors typically head up specific sections in the magazine, like food/nutrition, fitness, diet, etc.